Amazon is opening Amazon 4-star, a new physical store where everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com. The store is located in one of New York’s most vibrant neighborhoods "SoHo" on Spring Street between Crosby and Lafayette Streets.
Shoppers browse the items on display at the Amazon 4-star store in the Soho neighborhood of New York, Thursday, Sept. 27, 2018. Amazon is expanding its physical presence again, this time opening a 4,000-square-foot store that sells a wide range of products, including shower curtains, Hallmark cards and baby bottles. (AP Photo/Mary Altaffer)